Always Package Redesign

As a part of the SCAD Collaborative Learning Center Proctor and Gamble Design Challenge 2016, I was assigned to help a team redesign the Always brand to be more appealing to middle school aged girls. My job within the group was to help with the rebranding and to create several different packages that would appeal to different girls. We created physical mock-ups of the package as well as designs for the pad sleeves.